"PARIS” Cotton T-Shirt by D.

The founder of the brand and the brand’s designer each created a T-shirt inspired by their own personal story. Mari designed the Love T-shirt, while Daria created the Paris T-shirt. These pieces are our version of merch — not just products, but garments with meaning and a story behind them.

..."We went to Paris to shoot the collection.

After visiting the city’s main museum, the girls and I stopped by a very ordinary souvenir shop. Each of us bought a simple “I love Paris” T-shirt for 10 euros.

Later, Masha and I started thinking about merch for this collection and decided to take that T-shirt as our starting point. So many brands have already used this idea, so it was clear we needed our own interpretation — something personal and unique. I had the idea to write the phrase by hand, not beautifully, but honestly — alive, a little messy, imperfect.

I opened my Notes and scribbled “I love Paris.” The word “Paris” looked so awful that I crossed it out and wrote it again, just as carelessly. I took screenshots and sent them to Masha. It was so bad that we both felt it was actually good. We realized this could be our version of the iconic T-shirt everyone knows.

In a way, it reflects SO FAR itself. Despite how our Instagram looks and the pieces we create, we’re not perfect — we’re real. This T-shirt is a very direct statement that captures the essence of our brand. We make spontaneous decisions and see them through to reality.

This T-shirt is a small piece of our love for what we do, for my favorite city, and for the idea that it’s okay to be imperfect. What matters most is to keep creating and to believe that it will resonate with others ..." - Daria 

• Premium organic cotton 

• 260 gsm

• Regular fit

• Design “In the room full of art, I would still look at you” 

• Oversized cut